Dietitian Business Starter

Start your profitable and purposeful online nutrition business.

A self-paced, step-by-step program that will give you the confidence to leave clinical so you can elevate your worth and create an epic impact on the world.

(You’re speaking my RD love language. I need this in my life. How do I start?)

Enroll here, love!

Start your profitable and purposeful online nutrition business.

A self-paced, step-by-step program that will give you the confidence to leave clinical so you can elevate your worth and create an epic impact on the world.

(You’re speaking my RD love language. I need this in my life. How do I start?)

Enroll here, love!

Hello, my inspiring RD or RD2BE sister.

You are capable, you are worthy, and you are so very brave. I am beyond proud of you.

You work tirelessly — knowing that you are underpaid, undervalued, and unappreciated by nearly everyone around you — because you know that the world needs RDs.

You shed some serious blood, sweat, and tears to get here, and you now possess specialized knowledge that changes lives.

But the truth is, you’re worried, exhausted, and sick of others not taking you seriously.

You’re not even a year into your traditional role as an RD, and you’re already starting to question… is this it? Is this unfulfilling and soul-sucking clinical job what you worked so hard for?

No love, it’s not.

What if you could have the corner slice of cake type of life, with allll the frosting... imagine if you could:

Swap your unfulfilling traditional RD job for a successful online nutrition business that nourishes your confidence, passion, and soul.
Create epic change in the world by sharing your love of food and nutrition with all those who so desperately need you.

Be a stronger, fiercer, confident and more proud version of yourself while starting a business that is even better than the one you daydream of.
Finally receive the respect you deserve for your incredible education and experience — from your family, your clients, and your colleagues.
Build an Instagram audience of the most dreamy clients who will be ecstatic to pay you a premium for your unique expertise when you’re ready to offer services.
Step into the role of CEO of your life and work towards living a life of financial freedom on your own terms from anywhere in the world.
Love being an RD again as you become a successful business owner who leads with values and heart, doing the work you were born to do.

Your profitable and purposeful nutrition business is achievable, honorable, and lucrative… and it is waiting for you to start it!

“Before DBS, I was hesitant about investing in myself. If I did, I’d actually have to do the work to make my dream a reality. But then I realized that I didn’t want to be in the same place in a year from now. When I enrolled, I needed to learn the basics. Everything about choosing a niche, messaging, and marketing. Those concepts were totally new to me. Before, I was throwing content out there with no rhyme or reason to it, no consistency, no technique. Now, people have started reaching out to me because my messaging is more pointed and purposeful. If you’re serious about starting a business, DBS makes so much sense. It’s tempting to think about systems and building out your premier offer, and all those other down the line steps. But if you don't have the fundamental pieces, the house crumbles. And I'm just so grateful that my business has a strong foundation. I have my LLC now, I opened a business bank account, and even started calling myself a CEO. My followers have doubled and the people I'm attracting are engaged and even joined my waitlist. I felt very supported and gained so much confidence from DBS, like I can handle whatever comes my way.”

Leah Kern, RD, Leah Kern Nutrition LLC

Enroll here, love!

Now lemme guess, I’ll bet you’re probably thinking:

I worked damn hard for that RD next to my name. I don’t want people to think I’m just another one of those salesy “health coaches” that are all over the internet.
There is so much competition online. There are even other RDs doing exactly what I want to do… so why would anybody listen to me?
The thought of marketing myself is totally overwhelming and slightly horrifying… what should I post? What will people think? What will my colleagues say?
I feel like I need to invest in a business coach because I KNOW I can do this, but I have no idea if that’s really the right first step.
I’m barely a year into clinical, I couldn’t possibly have enough experience and knowledge to start a private practice.
Ok fine, maybe I do have the nutrition knowledge, but I have no clue how to use it to start a business outside of clinical.
I’m ready to start my dream business… but then it makes it real and I have absolutely no idea where to start. I’m an RD, after all, not a business school alum.

Good news. It’s totally ok that you don’t know where to start. You don’t have to know. You just found the perfect first step.

Introducing the Dietitian Business Starter, a self-paced, step-by-step program that will give you the confidence to leave clinical so you can elevate your practice, your worth and create an epic impact on the world. Yes, you really can start a profitable and purposeful nutrition business… and this dream is closer to becoming a reality than you think.

When you enroll in the Dietitian Business Starter, you will learn the exact steps you need to go from self-doubting side hustle to successful startup… created specifically for the aspiring Dietitian Entrepreneur, by a Seasoned Dietitian Entrepreneur.

You will start your most dreamy online nutrition business — one that brings you joy, lights you up, and uses your personal strengths to elevate your worth and create an epic impact on the world.

“I highly recommend Jaime’s course. She is your RD sister, mentor and business coach who will help you achieve your dream business so you can impact lives, help people, and thrive as an RD entrepreneur. In 3 months, I created a dream business and every day I look forward to showing up in my business. If this is the career you’ve always wanted, if you want to show up for your people and don’t know how, and if you need support, steps to follow, outlines, guides and education… then just trust me, this course will help you get there.”

Gabrielle Kahn, MS, RD, Methodd Nutrition LLC

Now, take out your highlighters and post-its, love.

Here is a closer look at the Dietitian Business Starter curriculum:

Module 1

Mindset. The people you are meant to serve are waiting for you to push past your fear, step into your brilliance, and design the life and business of your dreams — which is why you’ll start your journey by identifying limiting beliefs and pushing past the imposter syndrome that is holding you back from confidently living your dreams.

Module 2

Foundation. Underneath the most delish and successful business frosting, is a dreamy foundation. Discover your why and your purpose that will empower you to show up for yourself and the people you serve in an epic way. Living the luxurious life you crave, building the business legacy you thirst for, using your passion to create goodness… it starts here.

Module 3

Time. Love, your time is precious. You deserve more for it than double the caseload at an employer who doesn’t value or appreciate you. Instead, start a business that gives you what you’ve always desired...time freedom to live life on your terms. Learn to work smarter, not harder, by honoring the value of your time and building a dream business that respects it.

Module 4

Niche. Your most dreamy business becomes a reality when you work with your most dreamy clients who pay your most dreamy rates… and this is only possible when you niche down. Learn what a profitable and purposeful niche looks like for YOU. Identify what kinds of clients light your soul on fire, and what type of work you’re most passionate about doing.

Module 5

Messaging. Now that you know who you’re talking to, it’s time to craft the beautiful words to market your business in a heartfelt way that will have potential clients running towards you the way that I run towards buttercream. Say goodbye to your fear of sleazy marketing, and develop messaging that speaks to the heart and soul of your most dreamy clients.

Module 6

Social. Your most dreamy clients are waiting for you... on social media. Don’t be afraid anymore, love. Social media will be easy as cake with the most comprehensive training ever created for RDs. Learn everything from how to craft a post, what to say, batching your content, hashtags, building genuine relationships in the DMs, to growing your soulful audience.

Check out these wins, love!

When you enroll in the Dietitian Business Starter, you will get:

Self-paced video lessons made by an RD, for RDs. Everything you’ll need to learn to go from aspiring entrepreneur to startup business owner.
Step-by-step instructions — your recipe for success. Stop spinning your wheels overthinking allll the things and start building your dreams.
More workbooks than sprinkles on a cupcake. Think mindset guides, marketing templates, social media content planners. You’re never starting from scratch.
Answers to questions that even the most Type-A RD won’t find anywhere else — like starting your business using your married or maiden name.
EXTRA frosting aka Bonus Content like guided meditations and guest expert trainings to amplify your success in an epic way.

“I have dreamed of owning a nutrition private practice ever since I found out what an RD is, and I've spent HOURS doing research on my own to find help with zero success. I never invested in myself in this way before, but I knew that this was the change I needed to actually get my business started. I thought I needed help with the "legal aspect" of business… but I quickly learned that I really needed guidance on how to speak to my most dreamy client. I own a business now, and I'm working toward my goal of stay-at-home dog mom and entrepreneurial RD every day! I feel confident in my messaging on my marketing platforms, I have gained so much knowledge in the business and nutrition world in a few short months, and I have met some of the most inspiring RD sisters.”

Kara Wilson, RD, LDN, Kara Wilson Nutrition

Plus, in case you missed it, I love giving RDs extra frosting!

When you enroll, you’ll also get these fabulous extras valued at $2,000+ Value FOR FREE!

BONUS: Monthly Q&A Session — Value $397/month (or IMO, Priceless!)

Have a question that you’re afraid to ask someone else? Don’t worry. Every month, I host a live 60-minute Q&A call only for members of this program.

BONUS: Lifetime Access — Priceless

Lifetime access to the course materials (including future course upgrades and enhancements at no extra charge)

BONUS: Mindset Magic — Value $497

Heal the limiting beliefs you formed when you were a young child and step forward from a place of power with guided meditations from Mindset Coach Jen Diaz AND receive access to her signature mindset training.

BONUS: Heartfelt Copywriting Training — Value $197

Not sure what to write so your dream nutrition clients don’t think you sound icky and salesy? Heartcentered Copywriter Amy Matos will teach you how to start copywriting in a way that speaks to the heart and soul of your most dreamy clients.

BONUS: Legally Legit Training — Value $497

Don’t be afraid of the legal implications of running your online nutrition practice, Sam Vander Wielen, (attorney-turned-entrepreneur) will teach you How to Grow a Legally Legit Wellness Business and give you clarity and peace of mind, knowing exactly what legal pieces you need to start your business.

Are you ready to start your profitable and purposeful nutrition business?

1 Time payment $997

4 Payments of $279

Enroll here, love!

Are you ready to start your profitable and purposeful nutrition business?

1 Time payment $997

4 Payments of $279

Enroll here, love!

“My family and friends had hesitations but if I hadn't trusted my gut I would not be where I am today. When I first started, I was half way through my dietetic internship and knew I wanted my own private practice but had no idea where to start. I am now about to graduate from my dietetic internship with a fully functioning business. I know exactly who my ideal client is and how to talk to her. What I have achieved in 3 months would have taken me at least a year on my own. I can't believe that I have clients that are paying full price to work with me on this level.”

Lauren Sharpe, Lauren Sharpe Nutrition

Just realized that I forgot to introduce myself. I’m loud, proud, tenacious, soulful, and passionate. Driven to elevate the fabulous field of dietetics that we belong to. A New Yorker, obsessed and always missing my Dachshund Paisley, new passport stamps, frosting, arugula, and caviar. #sorrynotsorry.

I empower my sister Dietitians to nourish their confidence, passion, and soul by teaching them to create online businesses that will elevate their practice, their worth, and their ability to impact the world.

I know how it feels to be underpaid and undervalued, with an opinion that is not taken seriously. I remember being unable to get rid of that nagging feeling like there’s more waiting, and yet being stuck with overwhelming self-doubt.

It’s not like they had a rotation that explained how to start a private dietetic practice or online nutrition business… and they certainly didn’t teach the business and marketing skills needed to create one in my Dietetic Internship.

I remember being afraid of starting an online nutrition business and throwing away the enormous investment of time and money that I made in my education.

But then I realized… I wasn’t throwing anything away… I was supplementing my education. And ultimately… I was certain that as scary as going for it seemed, NOT going for it would be the regret of a lifetime.

Because yes, love, financial, time and location freedom really are possible for RDs.

Just realized that I forgot to introduce myself. I’m loud, proud, tenacious, soulful, and passionate. Driven to elevate the fabulous field of dietetics that we belong to. A New Yorker, obsessed and always missing my Dachshund Paisley, new passport stamps, frosting, arugula, and caviar. #sorrynotsorry.

I empower my sister Dietitians to nourish their confidence, passion, and soul by teaching them to create online businesses that will elevate their practice, their worth, and their ability to impact the world.

I know how it feels to be underpaid and undervalued, with an opinion that is not taken seriously. I remember being unable to get rid of that nagging feeling like there’s more waiting, and yet being stuck with overwhelming self-doubt.

It’s not like they had a rotation that explained how to start a private dietetic practice or online nutrition business… and they certainly didn’t teach the business and marketing skills needed to create one in my Dietetic Internship.

I remember being afraid of starting an online nutrition business and throwing away the enormous investment of time and money that I made in my education.

But then I realized… I wasn’t throwing anything away… I was supplementing my education. And ultimately… I was certain that as scary as going for it seemed, NOT going for it would be the regret of a lifetime.

Because yes, love, financial, time and location freedom really are possible for RDs.

You deserve this beautiful dream. Don’t give up on it.

“I spent over a year thinking and dreaming about creating my nutrition business before I invested in DBS. I wanted to start my own business because I was sick of only dreaming about location freedom, financial freedom, time freedom. I read all the books, listened to all the podcasts, did all of the webinars. I spent hours going in circles trying to figure out how to go about starting my nutrition business only to find myself more confused than ever. Through DBS, I discovered there were so many limiting beliefs that I had that were truly holding me back. I gained so much clarity on my specific niche. I gained the confidence that I needed to engage with my audience on IG. My wheels were no longer spinning, I was no longer going in circles. I was able to find clarity and create a specific action plan to start my business. Though DBS felt like a huge investment at first, it was worth every single penny and more! I would not be where I am today without investing in DBS and Jaime’s guidance.”

Emily Moore, RD, CPT at Emily Moore Nutrition LLC

Questions are the sign of a beautiful RD. Let’s address yours.

When does the Dietitian Business Starter Start?

This is a self-paced course and you have access to all the materials immediately upon purchase. You can “start” anytime you’re ready.

How long is the course?

This course is designed so you can complete the materials in 6 weeks, and complete implementation in about 3 months. There is A LOT of material to cover when you’re starting a dream business which is why you have the material for life so you can continue to use it as you grow your business. That said, it is self-paced so you can do the work at a pace that makes sense for you. This course was made with my incredible colleagues in mind… and I designed this program to ensure your success even knowing that you’re likely working at least one full-time job, finishing up your DI, and/or pursuing your Masters.

How much time do I need each week to complete the course materials?

As mentioned above love, there’s a lot of ground to cover. You should expect to spend approximately 10 hours a week between the course materials + in implementation. I will teach you how to find time to be productive and take action… even if you’re still working in clinical. In fact, this course was MADE for you if you’re a hungry, motivated, and frustrated RD ready to start your exit from your traditional RD job. Do you think you could spare 90 minutes a day or perhaps one long weekend day a week to build a dream business that sets you up to give you financial, time and location freedom while you impact the world doing what you love?

Do I have lifetime access to the materials?

Yes. As long as I am in business and am still selling this program, you’ll have access to the materials. And I’m in this for the long haul. We have a profession to elevate and a world to change.

What is your refund policy?

Love, there isn’t one. You will have immediate access to copyrighted and proprietary material that will literally teach you EVERYTHING you need to start a business. Do not purchase this course if you don’t intend to complete it because there are no refunds once you have access to the materials. Yes, love, purchasing this course makes it real that you are finally pursuing your dreams… what a beautiful thing. You can do this and I can’t wait to see what you create!

Am I a good fit for the Dietitian Business Starter?

Yes love, absolutely. IF you are a motivated but undervalued RD or RD2BE who wants to build a legacy by serving others with your specialized nutrition knowledge. You know you want a successful business, and are willing to work hard and get uncomfortable to build it. You’re stuck and need a sister RD to show you the steps to get unstuck. You’re a good fit if you can take a curriculum, ask questions to fill in the gaps, and then go implement it. If you are ready to start your dream practice but you haven’t started showing up consistently on social yet — then the Starter was made for you. Lastly, you’re a good fit if you are getting into this to change lives, including your own. It’s not all about the money, but you are determined to show up for yourself in a big way to get that location, time and financial freedom that you crave

Is there 1:1 support in the Dietitian Business Starter?

This program does not offer 1:1 coaching. But the opportunity for personalized support is unlike any other course you’ll see out there. You have the chance to have your questions and concerns answered on a monthly live 60-minute Q&A call directly with me.

What if I don’t have a niche yet?

Not to worry, I don’t expect you to. You’ll figure that out inside the course.

Is starting an online nutrition business really profitable?

Oh you bet it is, love. One of my clients just told me that she made more in four months in her online business than she made all of last year. Another client… made 33k in two months. Countless others are charging rates they never believed they were worthy of based on how little they were compensated in clinical. When you’re the CEO, you get to decide how much you make. It’s a beautiful thing.

**Who is not a good fit for the Dietitian Business Starter?**

Anyone who is not an RD or RD2BE. Anyone who is not going to prioritize taking the course and doing the work — even if it’s at a slower pace. If you are someone who always has an excuse for not taking action, this is not a good fit for you. If you are so stuck in your fear that you don’t take action, you won’t see results, and this course is a waste of your time and money. I want this for you so badly but you have to want it for yourself. So if you’re not ready to get uncomfortable, not willing to take action, not ready to implement, not willing to niche down, this is not a good fit. If you are looking for a magic pill to make a quick buck, then this program is most definitely NOT for you. And lastly, if you think this is an Instagram course… please don’t sign up. Yes, I’ll teach you how to master IG, but as a tool for growing a dreamy online nutrition business.

How do I know I will make back my investment?

Love, I can’t make any promises because only you know if you’re going to do the work. But if you do, you will have the foundation to grow a profitable business. Like Lauren, who made back her investment within 3 months. The point is, if you show up for yourself in an epic way, you too can have epic results.

What is the difference between the Dietitian Business Starter (this course), the Dietitian Business Association, and the Dietitian Business Mastermind?

Great question. The Dietitian Business Starter helps aspiring RD entrepreneurs become successful startup business owners. The Dietitian Business Association and Dietitian Business Mastermind are for RD entrepreneurs who are already confidently showing up on Instagram and consistently targeting their most dreamy clients with heartfelt messaging. The Starter program is for the RD who needs a step-by-step process to finally start a profitable and purposeful nutrition business. (If this is you, hit purchase below and welcome to DBS, love). The Mastermind and the Association are for the RDs who are ready to go from startup to fully booked. (If this is you, email support@jaimemass.com and we’ll help you find the program that is a beautiful fit for you.)

Why should I do the Starter if I know I want to be fully booked? Shouldn’t I go straight to the Association or the Mastermind?

I totally understand and I LOVE how eager you are. Here’s the thing, this is your chance to take the perfect first step in your business. Going straight to DBA or DBM will slow down your success IF you just have an IG handle but no real audience. You need time to build your audience and you NEED the foundation that I teach in DBS in order to be successful in DBA or DBM… and in business in general. And you need TIME to implement what you’re going to learn here. I love how passionate you are about your success, but please trust me. I don’t want you to get stuck. I want to see you succeed. This is your chance to get the financial, time, and location freedom you deserve. And when you’re done and well on your way to the luxurious life and business of your dreams, you can then join one of the other two programs, and the investment you make here will rollover.

Oh, so this course is all about growing my Instagram followers?

No, love. I’ll teach you how to use Instagram to grow your business. But this is NOT an Instagram course. If you’re looking for fake likes and followers so you can become the next influencer, do not hit the purchase link below. We're changing lives here and communicating on Instagram in a heartfelt way… and there are real people behind those 30, 100, 3,000 followers. If you want to start a business and know Instagram is part of doing that, then welcome home friend.

What if I have another question that you didn’t answer?

I got you covered. Just email me at hello@jaimemass.com or DM me on Instagram @jaimemass.rd and let's talk about it.

“I was nervous to invest in myself and signing up for DBS meant that I was truly going to try and start my business. This felt scary, but after facing many challenges in clinical, I knew I had to change something. I was tired of seeing nutrition coaches with nowhere near my education have the job that I wanted. I wanted to make a difference and help women grow to love their bodies through food freedom and hormone health; needless to say I was not doing that as a clinical dietitian. I loved DBS. I did not expect there to be so much information and I mean that in the best way! DBS provides so much helpful information that is practical and realistic for RDs, and it’s easy to work around any schedule because it's self-paced. I definitely recommend DBS, especially if you need that first step to get your business started. A lot of choosing a program is finding a coach who you connect with and trust. Jaime is the friend and mentor that every RD needs. She's knowledgeable, caring, and wants the best for every RD. I am so thankful that I decided to work with her. I am finally helping women, something I never really had in clinical work.”

Erin Lindorfer, MS, RD, LD. Erin Lindorfer Nutrition LLC

Do you want to start your dream online nutrition business that will give you the confidence to leave clinical so you can elevate your worth and create an epic impact on the world?

Enroll here, love!

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